About
The owner's side of the line
Most of a house sits on that side. No city crew comes to rewire an electrical panel, service an HVAC unit, patch a roof or take down a dead tree in the backyard. Each of those jobs starts with a homeowner looking for someone to hire.
I'm Carter. As a website designer, I work only for the businesses that take those jobs. Once a homeowner learns a problem is theirs, the next question is who fixes it. My website design gives them an answer: your services, your area and a button that calls you.
I'm based in Austin and build websites for home service businesses wherever they are. It all happens online, so working together is easy from anywhere.
See a site I built
A sample site for a made-up pool company

Pecan Street Pools Sample business
Pecan Street Pools is a made-up Austin pool company, built the way I'd build yours: a call button on every phone screen, pages for the main services and a quote form.
From the main to the house
Follow one sewer line and see where the city stops
In Manor, the main in the street and the tap on it are the city's to look after. If a home's line runs under the street, the city's part goes as far as the edge of the pavement or the front of the curb.
Past that point, the line is the owner's. The city won't film it, won't locate it and won't do any work on private property. If a city crew digs up a private line in a utility easement and the fault is the owner's, a licensed plumber has to be there to repair it.
Manor has a rule for disputes too. If a contractor clears a stoppage and says it's the city's problem, the city wants video of the stoppage, or the line filmed with a city employee there to witness it. So if you own a sewer camera, put that on your drain cleaning page. A homeowner who blames the city's side will need someone who can film the line.
What every site includes
Small business website design that brings in calls
Get found
- Built for Google, with basic SEO
- Pages for your main services and towns
Get calls
- A call button on every phone screen
- A quote form that sends leads to your email and your portal
Look trustworthy
- Your own photos
- Your real Google reviews, shown with your OK
- Your colors
Hosting, upkeep and your own domain: included.
How it works
1Start
I talk with you about your business and what you need.
You pick a plan and pay by card or bank account.
2Build
You fill in a short, easy setup in your portal, and I build your site from your answers and your photos.
You review your preview, with one round of changes.
3Grow
I launch your site on your own domain.
Your portal keeps your leads, your edit requests and your messages with me.
Reasonable small edits are included, like new text, hours, prices, photos or a new service. Bigger jobs, like a new section or a redesign, are quoted first.
Plans and prices
Month to month. Cancel any time.
If your calls start on Google Maps, Website + Google is the plan I'd pick. It adds Google profile care and review requests.
Every plan includes
- Your website, designed and built for you
- Hosting and upkeep
- Reasonable small edits
Website
$197/month
Website + Google
$297/month
- Google profile care: 2 posts with photos a month, every review answered
- Review requests to your customers
Website + Voice AI
$297/month
- Voice AI: answers the calls you miss, takes the details and sends you a summary
Best value · save $100 a month
Full Service
$347/month
- Google profile care: 2 posts with photos a month, every review answered
- Review requests to your customers
- Voice AI: answers the calls you miss, takes the details and sends you a summary
| Website$197/month | Website + Google$297/month | Website + Voice AI$297/month | Full Service$347/monthSave $100 a month | |
|---|---|---|---|---|
| Your website, designed and built for you | Included | Included | Included | Included |
| Hosting and upkeep | Included | Included | Included | Included |
| Reasonable small edits | Included | Included | Included | Included |
| Google profile care: 2 posts with photos a month, every review answered | Not included | Included | Not included | Included |
| Review requests to your customers | Not included | Included | Not included | Included |
| Voice AI: answers the calls you miss, takes the details and sends you a summary | Not included | Not included | Included | Included |
No contract: billing stops at the end of the month you've paid for. You pay by card or bank account.
Questions
Good to know before you sign up
Website + Google or Full Service: which plan is worth the money?
One line in the plans table sets them apart: Voice AI. Both include your website, Google profile care and review requests to your customers. Full Service adds Voice AI, which answers the calls you miss, takes the details and sends you a summary. It costs more a month, so it only pays its way if you'd use Voice AI. If you pick up most calls yourself, Website + Google covers it. The Website plan is $197 a month.
Is my trade the kind of business you build sites for?
If you fix, build or look after something at a customer's home, it almost certainly is. Fletch SEO is a web design company of one, and I only take on home service businesses: plumbers, electricians, HVAC companies, roofers, tree services, pool companies, landscapers and installers. A garage door installer who works Manor, Pflugerville and Elgin fits right in. Not sure about yours? Tell me what you do in the form below.
Can my site say where my work starts and the city's stops?
Yes. I write your service pages from your setup answers, so tell me how you explain it on a job. A line like “a leak past the meter is generally yours to fix, and I can fix it” tells a homeowner the job is theirs and that you're the one to do it. You'll see the wording in your preview, and your round of changes can fix anything that's off.
Most of my work ends up buried or behind a wall. What photos should I send?
Take them before it's covered up: the open trench, the new cleanout, the panel with its cover off, the new duct run before the insulation goes back. Then take one of the finished job from the same spot. A homeowner sees what's under there now and how neat it was left. Those shots can go on your site with that service.
Contact
Let's talk.
Tell me a little about your business and I'll get back to you myself.
Or email CarterFletcherWork@gmail.com
Web design nearby
Areas I serve
Central
North
Northwest
West
South
East
- Bastrop
- Manor